PureStats is live today
PureStats.io has officially launched today, June 16, 2026. The service is now available for site owners, product teams, agencies and privacy-conscious businesses that want useful web analytics without the weight of a traditional tracking stack.
The goal is straightforward: make website analytics clear, fast and privacy-friendly. PureStats focuses on the reports teams actually use every day, including visitors, pageviews, traffic sources, countries, devices, campaigns, goals and realtime activity. The product is built for people who want to understand what is working without turning visitors into advertising profiles.
Why we built a new analytics service
Many analytics setups have become more complicated than the questions they are supposed to answer. A small website can end up with tag managers, consent tools, multiple scripts, event naming problems and reports that are difficult to explain to non-technical teammates.
PureStats was built as a cleaner alternative. The tracker is lightweight, the default measurement model avoids analytics cookies and the dashboard is designed around practical decisions. Teams should be able to answer where visitors came from, which pages performed well and which campaigns created conversions without spending hours configuring reports.
- Privacy-friendly measurement without analytics cookies by default.
- Readable dashboards for traffic, campaigns, pages and goals.
- Setup verification and site health checks so installation issues are visible.
- Exports, scheduled reports and saved views for repeat workflows.
What PureStats measures from day one
The first version of PureStats is not just a pageview counter. It includes realtime analytics, campaign and UTM reporting, custom events, no-code event tracking, goals, funnels, visitor journey views, CSV exports and scheduled email reports. For teams managing more than one site, consolidated views make it easier to compare properties in one place.
The dashboard also includes quality controls that matter in real analytics work. Bot and spam traffic can be identified, site aliases keep domains mapped correctly, path exclusions prevent private areas from being tracked and privacy settings are visible per site.
- Realtime traffic with current visitors and recent events.
- Traffic sources, channels, countries, devices and top pages.
- Campaign analytics for utm_source, utm_medium and utm_campaign.
- Goals, funnels, path exploration and conversion attribution.
- Email reports, export jobs, alerts and usage metering.
Privacy and performance are part of the product
PureStats is designed for teams that care about both privacy and performance. The tracker is small, loads asynchronously and avoids unnecessary client-side storage in the default setup. Site owners can configure IP anonymization, data retention, bot filtering, consent mode and cross-domain behavior from the site settings.
This matters because analytics should not slow down the page or create unnecessary compliance overhead. PureStats keeps the default setup lean while still allowing advanced features when a site genuinely needs them.
Launch principle
Measure enough to make better decisions, but do not collect more than the site actually needs.
Who PureStats is for
PureStats is useful for SaaS teams, content sites, ecommerce storefronts, agencies, indie products and technical founders who want analytics that can be understood quickly. It is especially relevant when teams need a Google Analytics alternative, a Plausible-style privacy-first workflow or a lightweight analytics script that still supports campaigns and goals.
Agencies can use PureStats to manage several client sites. Product teams can use goals and funnels to understand conversion paths. Content teams can review search and referral traffic. Site owners can use alerts and health checks to know when tracking stops working.
- SaaS landing pages that need source-to-signup visibility.
- Content sites that care about search, referrals and top pages.
- Agencies that need clean reporting across multiple domains.
- Privacy-focused businesses that want analytics without a heavy stack.
What comes next after launch
The launch is the beginning of a broader roadmap. PureStats will keep improving around better onboarding, deeper reporting, clearer privacy controls and more integrations. The focus stays the same: practical analytics, understandable reports and a setup that does not require a complex tracking operation.
Starting today, PureStats.io is open for new sites. Teams can create an account, add a domain, install the tracker and verify the first hit from the dashboard. From there, they can add goals, campaigns, alerts and reports as their measurement needs grow.
Start measuring with PureStats
Create a site, install the lightweight tracker and verify the first hit from the dashboard. PureStats gives you the traffic, source and conversion reports needed to improve your website.
Create your account