Privacy first
We don't use visitor cookies by default, build advertising profiles or track people across unrelated websites.
About PureStats
Clarity without surveillance.
We are building web analytics that helps teams understand what works without cookies, advertising profiles or unnecessary tracking complexity.
Our story
Analytics should serve the site, not surveil its visitors.
PureStats grew from frustration with analytics tools that became bloated, invasive and difficult to operate. Basic questions about traffic should not require a heavy tag stack, consent-banner noise or sharing visitor data with advertising platforms.
We built a privacy-first alternative around practical reports: visitors, sources, pages, campaigns, events and conversions. Site health, data quality and privacy controls live next to those reports so teams can trust what they see.
The result is a focused analytics product that stays useful as a site grows.
How we work
Principles reflected in the product.
Simplicity
The metrics that matter stay readable, connected and quick to act on without an oversized measurement stack.
Transparency
We explain how data is collected, retained and protected, with site-level controls visible to customers and visitors.
Customer focus
Product decisions start with real setup, reporting and operational workflows rather than feature checklists.
Efficiency
A small tracker and resource-conscious infrastructure reduce page weight and unnecessary processing.
Security
Layered access controls, encryption in transit, audit events and operational health checks protect the service.
Technology
Designed around data minimization.
Cookieless by default
Default anonymous tracking uses daily rotating hashes. Optional persistent identity and replay have separate site-level privacy controls.
under 7 KB compressed
The asynchronous tracker avoids large dependencies and protects site performance.
Site-level controls
Anonymization, retention, consent, bot filtering and cross-domain settings are explicit per site.
Operational visibility
Tracking verification, alerts, data gaps and health checks make collection quality visible.
Publisher and support
Help with tracking and reporting.
PureStats publishes this website, its documentation and articles. Product claims are checked against the implemented features and the tracker build; article publication and update dates are shown separately. Our measurement methodology explains definitions, reproducible evidence and fair comparisons. For installation, data quality or account questions, contact support@purestats.io. Include your site domain and the time of the issue so we can investigate it. Documentation covers the available setup and privacy controls.
Get in touch- Analytics cookies
- None by default
- Data retention
- Your choice
- Tracker size
- under 7 KB compressed
- Data exports
- CSV
Build a clearer analytics practice.
Every account includes the complete PureStats feature set.