Feature overview

Privacy-friendly analytics that still show the full picture.

PureStats gives you realtime traffic, campaigns, goals, funnels and clean technical controls with cookieless tracking by default, optional first-party stitching and no bloated scripts.

Start free in Open Beta View docs

0 cookies by default

<2KB tracker

Realtime reports

UTM campaigns

purestats.io/analytics/dashboard

PureStats analytics dashboard with traffic chart and visitor metrics

Live setup check First hit received 42s ago

Built around the analytics work you do every day.

The feature set is grouped by workflow instead of a long checklist, so visitors can immediately see how PureStats helps them install, understand, optimize and share analytics.

Install once

One script tag covers pageviews, referrers, UTM parameters, outbound clicks and custom events.

1 tag

Read fast

Realtime visitors, traffic sources, locations and top pages stay scannable for daily checks.

Live view

Measure outcomes

Goals, events and funnels connect traffic sources to the actions that matter.

Goals

Collect clean data

Cookieless tracking without a heavy integration project.

PureStats keeps the tracking surface small: no visitor cookies or client-side storage by default and no bulky tag manager dependency. When needed, optional first-party stitching can connect listed domains without accepting unlisted hosts.

Cookieless by default Allowed-domain stitching Async script loading Automatic UTM capture

Install snippet HTML

<script defer
  data-domain="example.com"
  src="https://purestats.io/pf.min.js">
</script>

Script found, script loads, first pageview received

Understand traffic

Dashboard views that feel operational, not decorative.

The analytics UI focuses on the views teams check repeatedly: realtime traffic, top pages, referrers, campaigns, locations, devices and exports.

Realtime visitor count Campaign and source filters Landing and exit pages CSV and JSON exports

Campaign report Last 7 days

Visitors 4,829

Pageviews 12,406

Bounce 31.8%

newsletter / email 1,284

github.com 846

direct 612

Measure conversions

Connect campaigns and landing pages to real outcomes.

Goals, custom events and funnels make PureStats more useful than a pageview counter. You can see which sources attract visitors and which paths actually convert.

Goal tracking Custom event reports Funnel steps Conversion attribution

Signup funnel 42.6% conversion

Landing page 3,420

Signup started 1,862

Account created 1,457

Stay private

Privacy controls are part of the product, not a footnote.

PureStats avoids cross-site tracking and stores only analytics data needed for reporting. The technical model is easier to explain to customers, legal teams and internal stakeholders.

Daily visitor hash rotation Anonymized IP handling No browser storage Retention and export controls

Cookies Not used

Visitor identity Daily hash

Cross-site tracking Blocked by design

Data access Exportable

Technical details

Specs that answer the practical questions quickly.

The technical section is compact enough to scan, but specific enough for developers and privacy-conscious teams.

Data collection	Aggregated analytics with anonymized visitor identification and daily hash rotation.
Performance	Asynchronous tracker under 2KB, using modern browser delivery where available.
Campaigns	UTM source, medium, campaign, term, content, landing pages and conversion attribution.
Reports	Realtime dashboard, top pages, sources, devices, locations, events, funnels and exports.
Ownership	CSV and JSON exports, API access and configurable retention controls.

Ready to install

Start with one script tag and see the first events in minutes.

Open Beta is free, includes all premium features and does not require a credit card.

Join Open Beta - FREE Quick start guide

Create site

Add script tag

Receive first hit

Track goals and campaigns