Realtime
Current visitors, active pages, live events and a continuously updated activity stream.
PureStats features
Free, unlimited web analytics features.
Realtime traffic, campaigns, goals, funnels and operational controls, free for unlimited sites and tracked traffic.
0 cookies by defaultunder 7 KB compressedRealtime reports
Understand traffic
A dashboard designed for repeated decisions.
Move from a quick daily check to detailed visitor journeys without changing tools.
Segments and dashboards
Combine filters, save reusable segments and arrange custom widgets for each workflow.
Search performance
Pair Google Search Console and Bing impressions and queries with onsite behavior.
Consolidated reporting
Compare multiple sites in one view while preserving each site’s timezone and permissions.
Measure outcomes
From source to conversion, with the steps in between.
Campaigns, custom events and funnels share the same filtering and attribution model.
Goals and events
Measure page goals, custom events and no-code click events with clean conversion totals.
Funnels and journeys
Inspect step-level drop-off, conversion time, return paths and campaign attribution.
Campaign analytics
Analyze UTM source, medium and campaign alongside landing pages and goals.
Exports and reports
Queue large exports and schedule weekly or monthly email reports.
Operate with confidence
Tracking quality and privacy controls belong next to the data.
PureStats exposes the settings and health signals that usually require several separate tools.
Privacy Center
Control anonymization, retention, consent, allowed domains and cross-domain stitching per site.
Traffic quality
Review human, bot, AI crawler and spam traffic separately instead of silently mixing them.
Alerts and health
Detect missing tracking, unusual traffic, goal changes and delayed rollups.
Teams and access
Invite collaborators, set site roles and choose optional two-factor authentication for any account.
Turn analysis into action
Know what changed and what to review next.
Complete-week comparisons and search opportunities connect directly to your team’s next task.
Automatic weekly insights
Compare complete weeks, spot the largest source and landing-page changes, and inspect conversion rates for individual goals.
SEO opportunities
Prioritize pages from Search Console, inspect their queries, separate branded searches and connect organic traffic to landing-page conversions.
Actions and results
Save an insight as a task, assign a teammate and compare equal periods before and after the actual change.
Tracking test mode
Validate events, consent and matching goals in a private session that stays separate from real analytics.
Go deeper when needed
Retention, performance and automation.
Review returning visitors and cohorts, measure Core Web Vitals, run experiments and analyze commerce. Historical imports remain separate from native sessions; optional replay requires explicit site configuration and compatible storage.
Read the feature guides for definitions, privacy controls and setup requirements.
AI agents and automations use scoped machine authentication to manage sites, verify installation and query reports. Authenticated MCP access is separate from pending ChatGPT acceptance and official plugin listings.
One lightweight tag. Every core report.
Start with pageviews and turn on advanced controls only where the site needs them.
No analytics cookies by defaultFirst-party proxy supportCSV export and scheduled reports