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Privacy Center

The Privacy Center brings site-level privacy settings into one place.

Controls shown​

The Privacy Center summarizes:

  • IP anonymization.
  • Data retention.
  • Bot and spam filtering.
  • Cross-domain session stitching.
  • Consent mode.
  • Export and delete request workflow.
  • Tracking status.

IP anonymization​

IP anonymization reduces identifiability before long-term analytics processing. Use it by default unless you have a clear operational reason not to.

Retention​

Retention controls how long raw analytics data is kept. Rollups can preserve aggregate trends while old raw pageviews, events and sessions are removed.

Bot filtering​

Bot and spam filtering keeps automated traffic out of normal reports. Site owners can inspect all traffic separately when debugging.

Consent mode lets the tracker wait for a consent signal before sending events. This is useful for sites that need explicit analytics consent in certain jurisdictions.

Export and delete requests​

If a visitor or customer requests data export or deletion, the Privacy Center documents the operational process and links to the relevant support workflow.

Auditability​

Privacy settings should be reviewed after major product changes, new domains, new integrations or changes to legal requirements.