Understand acquisition
Connect UTM campaigns and referrers to the pages and actions that drive store traffic.
Shopify analytics
Clean storefront analytics without a heavy tracking stack.
PureStats helps store owners understand traffic sources, landing pages, campaign performance and conversion actions with a lightweight script.
UTM analytics
included
Landing pages
included
Conversion events
included
purestats.io/analytics
Shopify Analytics for Campaigns and Storefront Traffic
PureStats keeps the product focused on practical web analytics: clean collection, clear reports and privacy controls that are visible before and after installation.
Keep storefront performance lean
The tracker loads asynchronously and stays small, protecting storefront speed.
Use events for store actions
Track newsletter signups, product interactions, outbound checkout steps or custom conversion events.
Install and verify
One tracker, then setup feedback inside PureStats.
Add the script once, verify that it loads and confirm the first pageview in the site setup screen. From there, campaigns, pages, sources, devices and goals use the same reporting surface.
Tracking verification
Site health status
Allowed domains
Privacy controls
Install snippet
HTML
<script defer
data-domain="example.com"
src="https://purestats.io/pf.min.js">
</script>
Script found, script loads, first pageview received
Related PureStats guides
Continue with the most relevant setup and comparison pages.
Google Analytics alternative
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Plausible alternative
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Cookieless analytics
Cookieless Analytics for Websites and Products
PureStats provides cookieless analytics for traffic, campaigns, goals and realtime reporting without visitor cookies by default.
GDPR-friendly analytics
GDPR-Friendly Web Analytics Without Cookies
Run privacy-friendly web analytics with cookieless tracking, IP anonymization, retention controls and export/delete request workflows.
Start with privacy-friendly analytics.
Create a site, add the tracker and verify the first request in minutes.
Start free beta