No visitor cookies by default
PureStats does not need tracking cookies for standard visitor, pageview and source reporting.
Track pageviews, referrers, campaigns, devices and conversions with a lightweight script that is designed for aggregate reporting instead of personal profiles.
PureStats keeps the product focused on practical web analytics: clean collection, clear reports and privacy controls that are visible before and after installation.
PureStats does not need tracking cookies for standard visitor, pageview and source reporting.
Sites can enable stricter consent behavior and keep privacy choices visible from the site settings.
Campaigns, pages, devices, countries, goals and funnels remain available without building ad-tech profiles.
Add the script once, verify that it loads and confirm the first pageview in the site setup screen. From there, campaigns, pages, sources, devices and goals use the same reporting surface.
<script defer
data-domain="example.com"
src="https://purestats.io/pf.min.js">
</script>
Continue with the most relevant setup and comparison pages.
Use PureStats as a lightweight Google Analytics alternative for privacy-friendly traffic, campaigns, goals and realtime reporting.
Compare PureStats as a Plausible alternative with realtime analytics, campaigns, goals, funnels, exports and site privacy controls.
Run privacy-friendly web analytics with cookieless tracking, IP anonymization, retention controls and export/delete request workflows.
Add PureStats to WordPress with one lightweight script for cookieless traffic, source, campaign and conversion analytics.
Create a site, add the tracker and verify the first request in minutes.
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