Simple installation
Paste the script into your theme header or a trusted code snippets plugin and verify the first hit in PureStats.
WordPress analytics
Lightweight analytics for WordPress sites.
Add the PureStats script through your theme, plugin manager or tag injection tool and start measuring visits without cookie-based analytics by default.
One script tag
included
Works with themes
included
Campaign tracking
included
purestats.io/analytics
WordPress Analytics Without Cookies
PureStats keeps the product focused on practical web analytics: clean collection, clear reports and privacy controls that are visible before and after installation.
Track posts and landing pages
See top pages, referrers, countries and devices for editorial, marketing and product pages.
Measure signup and download events
Use no-code class tracking or custom events for forms, downloads and calls to action.
Install and verify
One tracker, then setup feedback inside PureStats.
Add the script once, verify that it loads and confirm the first pageview in the site setup screen. From there, campaigns, pages, sources, devices and goals use the same reporting surface.
Tracking verification
Site health status
Allowed domains
Privacy controls
Install snippet
HTML
<script defer
data-domain="example.com"
src="https://purestats.io/pf.min.js">
</script>
Script found, script loads, first pageview received
Related PureStats guides
Continue with the most relevant setup and comparison pages.
Google Analytics alternative
Google Analytics Alternative Without Cookies
Use PureStats as a lightweight Google Analytics alternative for privacy-friendly traffic, campaigns, goals and realtime reporting.
Plausible alternative
Plausible Alternative for Product and Growth Teams
Compare PureStats as a Plausible alternative with realtime analytics, campaigns, goals, funnels, exports and site privacy controls.
Cookieless analytics
Cookieless Analytics for Websites and Products
PureStats provides cookieless analytics for traffic, campaigns, goals and realtime reporting without visitor cookies by default.
GDPR-friendly analytics
GDPR-Friendly Web Analytics Without Cookies
Run privacy-friendly web analytics with cookieless tracking, IP anonymization, retention controls and export/delete request workflows.
Start with privacy-friendly analytics.
Create a site, add the tracker and verify the first request in minutes.
Start free beta