Actions and observed results

Open Analytics → More → Actions. Owners and administrators can create, edit, assign and delete actions. Team members can read them. Tasks remain private even when a website has a public analytics dashboard.

Use Save as action on a weekly insight or SEO opportunity to retain its context. Saving the same source again opens no duplicate and preserves the team's existing work. Assign an active member of the same website and choose Planned, In progress, Done or Dismissed.

Record the actual date when the change goes live. This also creates a chart annotation. Clearing the date or deleting the action removes its associated annotation.

Before and after#

PureStats shows two equal 14-day windows, excluding the change day. Visits and conversions follow the website timezone. A landing-page action limits visits to that entry page and conversions to those visits. Search clicks follow provider dates and are shown only when connected providers have successful coverage for both windows. Untracked property hostnames are excluded.

Interpretation waits for the full period, adequate website history and no known tracking gaps. Observed changes do not prove that the action caused them. Consider seasonality, other changes and sample size before drawing conclusions. The board lists the 100 most recently updated actions.