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Alerts and monitoring

Alerts help you detect analytics problems before they become silent data gaps.

Alert types​

PureStats can monitor:

  • Tracking stopped.
  • Traffic unusually increased or decreased.
  • Goal conversions dropped.
  • Usage quota approached or exceeded.
  • Scheduled report or alert delivery appears delayed.

Alert rules​

Each alert rule has a site, condition, threshold, notification target and cooldown period. Cooldowns prevent repeated notifications for the same ongoing issue.

Alert events​

When a rule triggers, PureStats creates an alert event. Events show when the condition started, when it recovered and whether a notification was sent.

Notifications​

Alert notifications are sent by email to the configured recipients.

For production sites, start with:

  • No tracking hits for 24 hours.
  • Traffic down more than 80% compared with the same period.
  • Quota usage above 80%.
  • Rollup job delayed.

Adjust thresholds after you understand normal traffic variance.