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IP anonymization and retention

PureStats is designed to keep useful analytics while reducing unnecessary raw-data exposure.

IP anonymization​

When IP anonymization is enabled, PureStats reduces IP precision before long-term processing. This helps preserve location and abuse-protection utility without retaining the full address indefinitely.

Raw data​

Raw pageviews, events and sessions provide detailed reports and exports. They can grow quickly on busy sites, so retention matters for both privacy and performance.

Rollups​

Aggregate reports keep metrics such as daily visitors, pageviews, sources, campaigns and goals. They make dashboards faster and allow old raw data to expire while preserving trend reporting.

Retention jobs​

Retention jobs should:

  • Keep configured raw-data windows.
  • Preserve aggregate reports.
  • Remove expired export files.
  • Report retention problems in user-facing health notices where available.

Choosing a retention period​

Choose the shortest period that supports your reporting needs. A product team may need longer journey data than a small content site, but both should avoid indefinite raw-data retention by default.

What users should check​

Site owners should confirm that retention settings match their reporting needs and privacy policy.