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Dashboard filters

Filters narrow the dashboard to a specific segment of visitors or pageviews. They are applied through the URL, so filtered views can be shared with teammates who have access to the same site.

Available filters​

PureStats supports filters for:

  • Pathname and landing page.
  • Referrer and traffic source.
  • UTM source, medium, campaign, term and content.
  • Country, device, browser and operating system.
  • Goal and event names.
  • Bot, spam and AI traffic modes.

Applying filters​

Open the filter panel, choose a dimension, select an operator and enter a value. After saving, the dashboard reloads with the filter encoded in the URL.

Example encoded filter:

{
  "utm_campaign": "spring_launch",
  "source": "newsletter"
}

Removing filters​

Active filters appear as removable chips. Traffic mode filters such as bot, spam and AI traffic can also be controlled through the separate traffic selector when enabled for the dashboard.

Saved segments​

If you reuse a filter combination, save it as a segment. Segments can be personal, site-level or used as dashboard defaults depending on your permissions.

Performance notes​

Very broad custom combinations may take longer on high-traffic sites, especially across large date ranges.