Scheduled reports

Scheduled reports deliver analytics summaries without requiring users to open the dashboard.

Guided weekly setup#

Choose Set up weekly report on My Sites, in the data-quality overview, in Reports settings or beside weekly insights. The assistant guides you through website, recipients, send day and time, timezone, and report contents. Only websites you own or administer are available.

The review shows the resolved recipient addresses, next send time and an email text preview. Previewing does not save a schedule or queue email. Invalid recipient tokens must be corrected. Role-based recipients with disabled account report preferences are excluded; existing email suppressions are checked when queued and immediately before sending.

Saving enables the weekly schedule. On the confirmation screen, explicitly choose Send first test to configured recipients to verify the mail workflow. This test does not change the next scheduled send. Repeating it skips recipients whose setup test is already queued or sent; failed recipients can be retried after correcting the problem.

The first-test screen refreshes status for one minute while feedback is pending and also offers manual refresh. It shows the 100 most recent setup-test attempts for that schedule. Advanced monthly and rolling-period reports remain available in Reports settings.

Report contents#

Reports can include:

• Visitors and pageviews.
• Top pages.
• Sources and campaigns.
• Goals and conversions.
• Traffic changes.
• Automatic weekly insights with landing-page and source changes, filtered report links and data-quality notes.

Schedule options#

Choose weekly or monthly delivery. Reports use the site's timezone, so a Monday weekly report reflects the local reporting period for that site.

The schedule timezone defaults to the site's timezone and can be changed. Select Automatic weekly insights in the report contents, or start with the Weekly pulse template. Existing schedules keep their selected contents; enable this section to receive the new insights.

Weekly insights always describe the last completed Monday–Sunday week in the site's timezone, including in monthly reports. They use native human session starts, deduplicate stitched sessions and exclude historical imports. Their links open the exact dates and dimension filters. Known data gaps, a new site or fewer than 20 visits in either week prevent explanatory comparisons. Traffic changes describe observed counts and do not establish their cause.

Recipients#

Recipients must have access to the site or be explicitly allowed by a site owner. Keep recipient lists short and relevant.

Email preferences#

Users can manage report preferences in their profile. Site owners can manage schedules from Site Settings.

Delivery troubleshooting#

If a report does not arrive, check your email preferences, recipient list and spam folder. If delivery still fails, contact PureStats support.

Delivery history distinguishes queued, sending, retry scheduled, accepted for sending, delivery confirmed, suppressed, failed and bounced messages. Acceptance for sending does not establish delivery to the recipient. Delivery feedback confirms acceptance by the recipient mail server, not inbox placement or whether the email was read.

Use Data quality to inspect tracking freshness, known gaps and search reporting readiness before interpreting the report.