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Goals and funnels

Goals define the actions that matter. Funnels connect several actions or page visits into a sequence and show where visitors drop off.

Goal types​

PureStats supports common goal types:

  • Pageview goals, such as visiting /thank-you.
  • Custom event goals, such as Signup Completed.
  • No-code event goals, such as a clicked CTA.
  • Campaign-linked goals through UTM attribution.

Create a goal​

Open Site Settings, choose Goals, and define the matching rule. Use a clear name that matches the business outcome, not the implementation detail.

Example:

Goal name: Trial Started
Event name: Signup Completed

Build a funnel​

A funnel is an ordered sequence:

  1. Landing page viewed.
  2. Pricing page viewed.
  3. Signup started.
  4. Trial started.

PureStats calculates step conversion, drop-off and time between steps.

Segment funnels​

Apply dashboard filters to inspect funnel behavior by source, campaign, country, device or landing page. This helps identify whether a campaign sends traffic that starts the funnel but fails later.

Keep funnels maintainable​

Use stable page paths and event names. If your app changes URLs often, prefer custom events for key funnel steps.