Automatic weekly insights

The overview summarizes the last completed local calendar week, independently of the dashboard's active filters. Open its details for the largest changes by landing page and source, and save useful observations to the action board.

Comparisons need at least 20 human visits in each period, tracking history covering both periods and no known tracking gaps. Imported aggregates are excluded. Stitched visits are counted once; changes describe observations, not their cause.

Conversion rates count distinct converting human visits from the same visit cohort, rather than conversion-event totals. Details show up to ten active goals. Goals created after the preceding period began are not compared. Missing comparison coverage withholds rates and changes.

Receive the summary by email#

Create an enabled weekly schedule under Site Settings → Reports, choose the weekly template and check its recipient. The report includes automatically calculated insights for its completed period. A test or manually queued report can verify the mail workflow; the delivery history distinguishes pending, sent, suppressed and failed messages. Provider acceptance does not by itself prove inbox delivery.