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Realtime analytics

Realtime analytics shows what is happening on a site right now. Use it when you deploy a campaign, verify a tracking change, monitor a launch or investigate an incident.

What realtime shows​

The realtime view focuses on active traffic:

  • Current visitors.
  • Active pages.
  • Recent pageviews.
  • Recent custom events.
  • Referrers and campaigns for live visitors.
  • Device and location breakdowns when available.

Current visitors​

Current visitors are calculated from recent sessions with activity inside the realtime window. A visitor disappears from the count after inactivity. If a pageview is accepted but current visitors remains zero, check that the session write succeeded and that the dashboard traffic mode is not excluding that visitor.

Filtering realtime data​

Realtime respects the selected site and traffic mode. If you choose clean traffic only, bot, spam and AI traffic may be excluded. Switch to all traffic when debugging a missing hit.

Good uses​

  • Confirm a new tracker deployment.
  • Watch campaign traffic after sending an email.
  • See whether a landing page receives traffic.
  • Monitor active paths during a release.

Limitations​

Realtime is intentionally short-lived. Use dashboard periods, exports or reports for historical analysis. If you need to preserve a live incident, export the related time range afterward.