Campaign and UTM analytics
Campaign analytics groups visits by UTM parameters and attributes conversions back to the landing session.
Supported parameters
PureStats reads standard UTM fields:
| Parameter | Example | Use |
|---|---|---|
utm_source | newsletter | Where the traffic came from. |
utm_medium | email | Marketing channel. |
utm_campaign | spring_launch | Campaign name. |
utm_term | running+shoes | Paid search term or audience. |
utm_content | hero_cta | Creative or link variant. |
Landing pages
The campaign view shows which pages visitors landed on. Use this to compare whether one campaign performs better on a dedicated landing page or a normal product page.
Conversion attribution
When a visitor converts, PureStats can attribute the conversion to the campaign parameters from the session. This lets you answer questions such as:
- Which campaign generated signups?
- Which medium has the best conversion rate?
- Which landing page drove goal completions?
Naming rules
Use consistent lowercase naming:
utm_source=newsletter
utm_medium=email
utm_campaign=launch_2026_q2
Avoid changing names mid-campaign because analytics will treat each spelling as a separate value.
Filtering campaign traffic
Click a campaign row or use dashboard filters to inspect pages, devices, countries and goals for the same campaign segment.