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Dashboard basics

The dashboard gives you the current state of a site without requiring a custom report before you can answer basic questions.

Periods​

Use the period selector to switch between Today, Yesterday, This Week, Last Week, This Month, Last Month, This Year and Last Year. Comparisons are period-to-date where relevant, so a partial current week is compared with the same elapsed portion of the previous week.

Traffic mode​

PureStats can separate normal traffic from bot, spam and AI traffic when filters are enabled. Use the traffic selector to inspect all traffic or focus on clean visitor traffic.

Summary cards​

The top cards show:

  • Current visitors.
  • Visitors.
  • Pageviews.
  • Views per visit.

Visitors and pageviews include percentage comparison when the previous period has enough data. Views per visit is rounded without unnecessary trailing decimals.

Charts and tables​

The dashboard includes trends, top pages, sources, campaigns, locations, devices, browsers, operating systems and goal performance. Tables can be filtered by clicking rows or using the filter modal.

Filters​

Filters let you narrow the dashboard by source, campaign, landing page, pathname, country, browser, operating system, traffic mode and UTM values. Save filters as segments when you reuse them often.

Custom dashboards​

Saved dashboards let each user choose which widgets appear first. This is useful when a marketer wants campaigns and goals, while an operator wants realtime, alerts and site health.