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Advanced funnels and user journeys

Advanced funnel and journey reports help explain what visitors do before and after conversion steps.

Path exploration​

Path exploration starts from a selected page or event and shows common next steps. Use it to understand whether visitors move from a blog post to pricing, return to the homepage or leave the site.

Drop-off analysis​

Funnels show drop-off at each step. Segment the funnel by:

  • Campaign.
  • Source.
  • Device.
  • Country.
  • Landing page.
  • New versus returning sessions.

This makes weak steps easier to diagnose. A mobile-specific drop-off usually needs a different fix than a poor campaign match.

Conversion time​

Conversion time measures how long visitors take to reach a goal from the first relevant touch in the session. Use it to decide whether a conversion is immediate, research-heavy or dependent on a later return.

Backtracking paths​

Backtracking shows where visitors go after failing a step. For example, visitors who leave checkout might return to pricing or support pages. Those paths can reveal missing information.

Campaign attribution​

PureStats keeps UTM and source context with funnel sessions so you can compare conversion paths by campaign, not only by final conversion count.