Site settings

Site Settings control how PureStats accepts, processes and reports data for one site.

Main sections#

Typical settings include:

• General site details.
• Domains and aliases.
• Tracking verification.
• Goals and funnels.
• Team access.
• Reports.
• Alerts.
• Privacy Center.
• Integrations.

General settings#

Review the canonical domain, timezone and display name. The timezone affects dashboard periods and reports, so set it before relying on weekly or monthly comparisons.

Tracking settings#

Use tracking settings to manage path exclusions, bot filtering, cross-domain stitching, consent mode and tracker verification.

Goals and funnels#

Define conversion goals and funnel steps. Keep names stable so historical reports remain meaningful after product releases.

Team access#

Invite teammates and assign roles. Give users the least access they need. Site owners can manage settings; viewers should only inspect dashboards and reports.

Reports and alerts#

Scheduled reports are for routine summaries. Alerts are for unexpected changes such as tracking outages, traffic anomalies or goal drops.

Recommended review cycle#

Review Site Settings after adding domains, changing your consent banner, launching a campaign or inviting new team members.

Intentionally inactive websites#

Turn off Monitor this active website when a site is deliberately inactive. This pauses its alert rules and labels monitoring as paused, while incoming data is still accepted. Recent real tracking evidence determines live health: more than 24 hours without a request is stale, and more than seven days is inactive. Diagnostic test pixels alone do not confirm real tracking.